We are driven by our mission to back SMEs to win because we believe they make a big difference to people, communities and the economy. Yet when it comes to accessing finance, a key growth enabler, they are underserved. 

Evolution of our strategic framework

Get to ‘Yesʼ

When our customers win, we win. We will leverage our credit and product innovation capabilities to enhance our products and open new segments to serve a broad customer base.

Expand our audience

Enhanced product offerings to new customer segments through new marketing channels will expand our audience, attracting more businesses to Funding Circle.

Scale our product offering

Our product suite is wide and meets most of the needs of our customers, but some products are nascent whilst the market opportunity is large. Over the coming years, we will scale our newer products, innovating and unlocking new product features to drive profitable growth.

Deliver a seamless lifetime customer experience

Our customers have a broad range of finance needs and we now have the right products to meet them. Through our broader product set we will deliver a great lifetime customer experience serving them with our renowned superior customer experience and the right product at the right time.

Grace & Thorn

Grace & Thorn opened its flagship Hackney store in 2011. Today a third Funding Circle loan, and a FlexiPay line of credit, is helping them flourish.

Business owner Nik’s love for flowers began with a fiddle-leaf fig tree in the front room of her grandparents’ home. Tired of seeing uninspiring rows of houseplants in plastic brown pots, Nik wanted to bring out the best in plants. In 2011, Grace & Thorn was born.

Today, Nik manages the main Hackney store and a London Fields studio, offering unusual, wild and abundant floral arrangements; fresh and dried flowers; houseplants; pots and lifestyle products for all occasions.

In 2017, Nik secured a Funding Circle term loan to launch a range of workshops at Grace & Thorn’s studio. She also branched out into offering ready-to-wear wedding flowers alongside small and large-scale event services. She was also one of the first customers to use a FlexiPay line of credit to support the business’ cash flow, and plan for events and workshops in advance.