Delivering an amazing customer experience for small businesses using machine learning, technology and data.
Reinventing small business lending
Since 2010, we’ve built the capability for any SME in the UK to receive an automated decision – a first globally in SME term lending. Initially we were reliant on publicly available data only and our processes were quite manual. Since that time, we’ve accumulated significant amounts of data and gained extensive insights on small businesses. By constantly evolving our technology infrastructure, we’ve revolutionised the way we operate. And today, through a fully automated process that caters for loans of any size and any risk, we’re reinventing small business lending.
businesses in our data lake
UK risk models
Our 4D system
Our success is based on an end-to-end technology system that forms a key part of our overall technology platform. It is made up of four key components:
- Data accumulation
- Data engineering
- Data science
- Decision Engine platform
Together, these components integrate to help us gather, manage and leverage data to enhance our decision-making capabilities. We call it our “4D” system and it forms a deep moat around our business. This moat is fully defensible and very difficult to replicate, as we’ve acquired an extensive and unique set of SME data over ten years of innovation and investment.
How the 4D system works
Driving value and deepening engagement
This world-class system powers the Funding Circle flywheel which drives
innovation, improvements and a competitive advantage.
For borrowers, this means we provide a seamless experience, enabling speed,
quality and ease of access, and increased customisation. The feedback
loop results in strong customer satisfaction scores and higher repeat rates.
For investors, this means we provide positive and secure returns. And it also
helps us to grow alongside our customers, all part of a virtuous circle so that we can continue to meet the finance needs of hundreds of thousands of SMEs.
Founded in 2018, In The Welsh Wind Distillery, owned by couple Alex Jungmayr and Ellen Wakelam, implemented expansion plans following the lifting of Covid-19 restrictions.
In The Welsh Wind Distillery in Tan-y-groes – a hamlet north of Cardigan on the west coast of Wales – took off after opening for business in 2018. But plans for growth had to be put on hold as the pandemic hit.
With the lifting of restrictions, founders Alex and Ellen used a Funding Circle loan to make their dreams a reality. They hired 15 people and began to expand their “grain-to-grass” ethos, using only grain grown within 10 miles to make their whisky. Able now to implement their unique distillery model, Alex and Ellen are also committed to providing training and jobs and opening up local opportunities.
Despite the increase in online shopping, the couple recognises the value of purchasing face to face from small businesses. And by delivering a top-quality product made with pride and care, they’re shaping a positive narrative that links to the local landscape and community.